The Swan in Thornbury is a community powerhouse. Led by tireless publican Sandra, the pub has raised over £190,000 for charities, most of which stays within the town. But their contribution goes beyond fundraising. Through the Love Thornbury initiative, The Swan supports independent businesses, rejuvenates the High Street, and strengthens the town’s economic and cultural life with regular, inclusive events.
As well as running regular charity nights in the pub itself, Sandra launched Love Thornbury, a grassroots campaign to bring together businesses, residents, and community groups.
Key achievements include:
- Over £190,000 raised through years of consistent local fundraising.
- Monthly family fun days on Thornbury High Street, featuring market stalls, community stalls, entertainment and music.
- Partnerships with community groups and charities to host themed events including:
- Vintage Motor Shows (April & October)
- VE Day Celebrations with the Royal British Legion (May)
- Thornbury Blooms with Thornbury in Bloom (May)
- Pride Event with Krunch youth organisation (June)
- Christmas Fair with Thornbury Christmas Lights Association (November)
- Love Thornbury’s birthday celebration (September)
For a very small fee, independent local businesses can take part in these events – boosting visibility, footfall, and income in a cost-of-living crisis.
Sandra is widely admired not just as a publican but as a civic leader. Locals describe her as “amazing,” “unstoppable,” and the “best champion Thornbury could ask for.” Her regulars love her energy, and local businesses benefit directly from her efforts to drive traffic back to the High Street.
The Swan isn’t just helping the community – it’s helping to rebuild it. Through fundraising, entrepreneurship, and relentless dedication, Sandra has shown how one pub can make a huge difference. Love Thornbury isn’t just a slogan. It’s a movement, and it starts with her.
