The Swan in Thornbury has become legendary for its unwavering support of local charities, families, and causes close to the hearts of its community. Over the past 13 years, it has raised more than £190,000 through a packed calendar of creative events, heartfelt tributes, and town-wide initiatives. Known affectionately as “the pub that never says no,” The Swan is a force of grassroots generosity.
Led by an unstoppable publican who dedicates more than 20 hours a week to fundraising planning and delivery, The Swan has built a powerhouse of local philanthropy, including:
- Charity of the Month: Hosting regular bingo, coffee mornings, family fun days, and sponsored events.
- Memorial Fundraising:
- Raised £3,700 for St Peter’s Hospice in memory of a young man, through a rainbow hair dye challenge.
- Raised over £20,000 for Alzheimer’s Research, inspired by the landlord’s son, with popular spiritual medium nights.
- High Street Takeovers: Closing the local high street for major public events featuring:
- Live music from local pubs
- Stallholders and traders (many just starting out)
- Community showcases (e.g., Sustainable Thornbury, Young Farmers, Filmore Woods)
- New Pride Event: Launching Thornbury’s first-ever Gay Pride event with the support of youth organisation Krunch, who also train as event stewards.
- Support for Local Organisations:
- Thornbury In Bloom (via themed fun days)
- Thornbury Town Band (providing carols in exchange for hot drinks and fundraising)
- Thornbury Christmas Lights
- Made a Mark, a charity that creates £50 memory boxes for children who have lost a parent—funding 50 new boxes for hospitals and ambulances
The Swan has become synonymous with community care. From older patrons who attend traditional carol nights to the parents of young children supported by local charities, the feedback is clear: The Swan is an anchor of hope and generosity in Thornbury.
The Swan in Thornbury is the gold standard of community fundraising pubs. Whether it’s raising thousands for hospice care or ensuring the town’s Christmas lights stay on, this pub proves that compassion, creativity, and consistency can change lives.